Modern business environment, the “change” has become the daily practice!
New internal procedures, differentiated products, mergers and acquisitions, strategic alliances, entering new markets, change the rules, elimination of functions, branch closures, staff reductions, and a number yet – small or huge – changes bring ‘upside down’ in our work.
But how we [...]

Dear friends, our present article is concerned with the media planning. In media planning, we believe the strategic planning of our advertising program and choose between different media.
The strategy of the advertising program we must first choose between objective: to maintain gets better or change the image of our company [...]